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From the Windows Control Panel, select Administrative Tools > Services.
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In the Services list, double-click SQLServer (MSSQLServer) to open the SQLServer (MSSQLServer) Properties dialog box.
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SQLServer (MSSQLServer) is the default instance for SQL Server.
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In place of the default instance, you can use a named instance, for example: SQLServer (Schematics).
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Click the Log On tab.
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Select This account and type the user name and password for the domain user who will be starting the MSSQLSERVER service.
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Save your changes.
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If the user defined in This account does not already have permissions to the share where backups are stored, grant the user read/write permissions to that share.
For more information about MSSQLServer properties and granting permissions to domain users, refer to your SQL Server and Windows documentation.